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Date March 21
Type Review
Source News of the world
Title Head First
Country UK
Journalist/Photographer
Text SHE used to sing "wonderful electric" clad in kinky boots and a horse's tail.

Then she graduated to a sexed-up disco diva look and purred: "Ooh la la."

And just as we were getting accustomed to that, she transformed herself into a fairytale folk-rocker, crooning: "It might be the pills at work."

But tomorrow Goldfrapp release their fifth album, Head First, and the queen of rock'n'roll reinvention has delved deep into the dressing-up box for ANOTHER dramatic makeover.

"Music should be sexy," singer, co-composer and photogenic frontwoman Alison Goldfrapp tells A-Listed. "Expecially when it's something you can move around to.

"The tunes come first, obviously. The music is ultimately what's telling the story and creating the atmosphere.

"But the look of it all is an essential part of it too. We begin thinking about it even while we're still writing the songs."

This time around, Alison - who formed the band ten years ago with musical partner Will Gregory - has reinvented herself as a space-age femme fatale, a 21st century version of '70s Eurodance heroines such as Amanda Lear, Andrea True Connection and Sheila B Devotion.

And sex is STILL top of the agenda on the new record.

"We've used these great big fat synth sounds, which are kind of earthy and get inside your groin," she giggles. "You know?"

Just in time to brighten the gloom of these recession-hit times, Goldfrapp - one of the highlights of this year's T In The Park line-up - have come to the rescue with an album that's big, bright, brash and BURSTING with colossal keyboard noises.

And they admit that it was exactly those sounds that inspired the musical direction of Head First... starting with current single Rocket.

"This record seemed to arrive at a speed we'd never worked at before," explains Will.

"Rocket was the first track we worked on and it came entirely out of the big synth stab that's on the finished song.

"For us, sounds usually come with their own little story or image or character and this was a huge, stadium-filling sort of thing that got us both very excited.

"As soon as we heard it, we could imagine all the musical parts that would go around it, we could even picture the costumes, the lighting - and the dry ice - that'd go along with it.

"The second song we wrote for the record was Alive and once we had those two we could see the pathways opening up and the kind of direction we could take the record in."

 
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